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Atlassian: Building Strategic Partnerships & Targeted Brand Experiences


Why asking questions leads to a better sponsorship experience

The software solution geniuses behind Atlassian know a thing or two about great partnerships. But even with a sold-out roster of event sponsors, the brand, which services millions of users per day, wanted to improve the event experience and bring more value to its partners.

Angie Smith, Atlassian’s head of event marketing, talks about the importance of evaluating sponsor satisfaction and how asking the right questions leads to valuable discoveries that benefit everyone involved.

Want more? Our sponsorship experts can assess your current sponsorship program and provide enhancements or help you develop a customized plan.

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