Jump starting a new show floor experience
The Automotive Aftermarket Product Expo (AAPEX), co-owned by the Auto Care Association and MEMA, and managed by W.T. Glasgow Inc., is a show where professionals from the automotive aftermarket industry come to experience:
Over the last few years, the AAPEX team received several requests to include more content for the automotive repair community and better connect retailers, distributors and national service chains to shop owners, mechanics and technicians. In response, they had an idea to create a hands-on repair shop on the show floor that they named Joe’s Garage.
The AAPEX team wanted to make year two bigger and better and have attendees feel like they were truly in a garage, and they relied on Freeman, and their three-decade-long partnership, to help turn Joe’s Garage into the hot spot on the trade show floor where everybody wanted to be.
Our team strategically coordinated with automotive experts, industry consultants, and even the Venetian venue team, to ensure Joe’s Garage transformed into a fully functional and experiential garage.
Here’s a snapshot of all the moving parts:
Nurtured, long-term partnerships and pushing boundaries led to these successful, show diagnostic results:
The elevated design and implementation of Joe’s Garage also helped AAPEX secure a finalist spot for “The Stickiest Show Floor” in 2021 with Trade Show Executive and a finalist spot for “Most Innovative Design” at the TSNN Awards.