RSNA: Annual Meeting

The Making of an
Event Evolution

For the Radiological Society of North America’s (RSNA) annual meeting, creating the perfect journey for almost 700 exhibitors and more than 40,000 registrants means constantly evolving to make the content more consumable with quick and easy access to everything.

When it was time for a redesign, Freeman, a 40-year partner of the association, knew just how to help with materials that were adaptable, reusable, and affordable.

It all Started with a Spark

Sparks, a Freeman company, started the process by giving the RSNA annual event a picture-perfect new look, feel, and floor design. Then, it was time for Freeman to bring those renderings to life with overall event design, networking areas, flexible rental structures, custom fabrications, and sustainability solutions.

Results that were better for the environment

“We made the annual meeting more experiential, going beyond speaker presentations, with hands-on activities and engaging learning opportunities.”
– Molly McNally, Marketing Director, RSNA

“It was really exciting to see the Sparks designs and then have Freeman create them in an efficient, cost effective, and sustainable way. It made our event highly experiential with the ability to evolve every year.”
– Jennifer Michalek, Assistant Executive Director, Marketing and Communications, RSNA

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