Easier Exhibiting at Inside Live at AIA24
Exhibit Packages
We know from the latest Q2 Trends Report that exhibitors want all-inclusive packages. Event organizers can help exhibitors immensely by offering these turnkey options for their booth. However, it’s important to note that “all-inclusive” has a different meaning for small and large exhibitors.
At AIA24, examples of exhibits rented from Freeman range from 10×10 packages to 20×20 islands that are all-inclusive with products and services such as flooring, lighting, first-night vacuuming, electrical, and material handling. Exhibitors also had the option to choose from a range of custom exhibits.
With this in mind, here are a few details about the AIA expo:
- Designed the space for different types of engagements including casual networking to more formal meetings
- The LED sphere provides a wow-factor beacon for all attendees to see from across the show floor and is a great opportunity for AIA branding as well as a vehicle for information
- Wooden design details were fabricated and designed for a more architectural look and feel
- Rental Flex structural elements formed multiple configurations to create a variety of rooms, meeting spaces, etc. (Bonus: Flex rental structures are sustainable!)
Exhibitor Insights
Exhibiting at a trade show means juggling a lot of details — travel, booth design and build, on-site meetings, labor, and more. The last thing you want is to make those details complicated for exhibitors.
One way to make it easier is to provide a simple checklist for exhibitors so they know what to do and when. You can find an example here:
We also pulled together answers to the most frequently asked exhibitor questions and created tactical tips and tools.
Capturing All the Feels with Zenus
Freeman placed Zenus AI, a behavioral mapping technology, in each experiential zone of AIA24 to aggregate and anonymize data around dwell time, sentiment, and attendee activation. This metadata can be translated into actionable insights for exhibitor and sponsor ROI and future event planning.
Freeman will handle the full technology deployment from start-to-finish and help the strategic placement of the smart cameras ensuring optimal ROI. Event organizers who are interested in deploying the new service can request a demonstration or find out more information by contacting their Freeman representative or inquiring directly on Freeman.com.
Go Deeper on Supporting Exhibitors
Share these tips with your exhibitors
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