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Stay ahead of the brand experience curve with insights from leading industry experts.
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New Data on Brand Experience

Inspiration

Katherine Zimoulis

VP, Content Marketing

New Data on Brand Experience

How Are Marketers Maximizing Value?
I Am a Designer. So Are You.

Inspiration

Emily Shaw

Strategy Director

I Am a Designer. So Are You.

All of us can use design to make the difference
The Psychology of Colors in Brand Experience

Inspiration

Dominici Fanelli

Lighting Designer

The Psychology of Colors in Brand Experience

Be conscious of audiences’ subconscious reactions to your event colors
Utilising Tech to Get the Important Event Essentials Right

Inspiration

Adam Jones

Director, Digital Products

Utilising Tech to Get the Important Event Essentials Right

Technology can solve problems we often treat as the norm
Brand Building: Evolve Your Association Event into a Brand Experience

Inspiration

Steve Coldiron

Healthcare Strategy Director

Brand Building: Evolve Your Association Event into a Brand Experience

Why thinking, talking, and walking like a brand creates stronger connections
Think Like a Brand: How Brand Experience Improves Valuable Audience Connections

Inspiration

Freeman

Think Like a Brand: How Brand Experience Improves Valuable Audience Connections

Q&A with Salvatore J. Chiarelli of SIFMA
Building Strong Relationships Through Brand Experience

Inspiration

Jackie Brown

Director of Client Solutions

Building Strong Relationships Through Brand Experience

The medium brings people together in meaningful ways
The Opposite of Enthusiasm Isn’t What You Think

Inspiration

Bob Priest-Heck

President

The Opposite of Enthusiasm Isn’t What You Think

I used to think that the opposite of enthusiasm was apathy. I’ve since come to believe that it’s something more unsettling.
An Immersive Event 150 Years in the Making

Inspiration

Madeleine Bart

Marketing Manager

An Immersive Event 150 Years in the Making

Canada celebrates its sesquicentennial anniversary with a yearlong marketing bonanza
Creating Community at Healthcare Events

Inspiration

Freeman

Creating Community at Healthcare Events

How ASH unlocks the powerful sense of belonging for 25,000 attendees
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