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Live Events Are the Next Big Thing in Branding

Inspiration

Andy Cunningham

Live Events Are the Next Big Thing in Branding

Face-to-face was the first, and is the ultimate, medium for communication
Nurturing the Exhibitor Relationship: How Show Organizers Succeed

Inspiration

Anytra D. Lowe, CEM

Vice President, Expositions

Nurturing the Exhibitor Relationship: How Show Organizers Succeed

Tactics show organizers can take to deepen relationships and gain new insights
Insights Through the Power of Technology

Inspiration

Freeman

Insights Through the Power of Technology

Using strategic digital integration to make content magic happen
GMID and the Importance of Industry Associations

Inspiration

Freeman

GMID and the Importance of Industry Associations

Events and brand experience: Real results, real impact, all around the world
An Open Letter: Feeling Gratitude

Inspiration

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

An Open Letter: Feeling Gratitude

I imagine there are moments in everyone's career when they feel profoundly grateful to be exactly where they are.
An Audience-Centric Approach: How This Global Tech Brand Engages Customers at the Local Level

Inspiration

Freeman

An Audience-Centric Approach: How This Global Tech Brand Engages Customers at the Local Level

B-to-B Dream Team video short: Jane Culcheth Beard of HP
Learning the Language of Beauty Helps Us Find It

Inspiration

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

Learning the Language of Beauty Helps Us Find It

#11 Compete with Beauty
13 Expert Insights About Brand Experience

Inspiration

Freeman

13 Expert Insights About Brand Experience

How the FreemanXP + CEMA exclusive workshop panelists are taking events to the next level
What Makes Top B-to-B Marketers Successful?

Inspiration

Freeman

What Makes Top B-to-B Marketers Successful?

The new Event Marketer B-to-B Dream Team weighs in
Fighting the FOMO: Brand Experience Lessons from SXSW

Inspiration

Jessica Fritsche

Content Marketing Director

Fighting the FOMO: Brand Experience Lessons from SXSW

Even without heading to Austin, there is still much to learn from the brand takeovers and unique activations at SXSW
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