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2017: The Year of the Experience

Inspiration

Chris Cavanaugh

Executive Vice President & Chief Marketing Officer

2017: The Year of the Experience

In a year filled with new technology and change, the real star of the show was (and should always be) the consumer
The Story Goes On: A Strategy for Measuring Brand Experience

Inspiration

Chris Cavanaugh

Executive Vice President & Chief Marketing Officer

The Story Goes On: A Strategy for Measuring Brand Experience

New thoughts on ROI and the value of events
Being Grateful for Unmerited Gifts

Inspiration

Bob Priest-Heck

President

Being Grateful for Unmerited Gifts

Thanksgiving is not about “what” but “who.”
How Women Are Helping Women Find Success in Technology

Inspiration

Freeman

How Women Are Helping Women Find Success in Technology

Female industry leaders share insights and data on transforming the tech world for the better
Insider Perspective: Helping Chinese Companies Succeed at U.S. Events

Inspiration

Vincent Zeng

Associate Account Director

Insider Perspective: Helping Chinese Companies Succeed at U.S. Events

How understanding common challenges and planning strategically make all the difference
When You’re Not the Center of the Universe

Inspiration

Bob Priest-Heck

President

When You’re Not the Center of the Universe

#5 We are not separate from or above nature
What Happens When Service Fails and You Want to Tell Someone?

Inspiration

Katy Wild

EVP, Customer Experience

What Happens When Service Fails and You Want to Tell Someone?

Finding a chink in the armor
What to Look for in an Exhibitor Support Network

Inspiration

Faye Goldstraw

Corporate Account Manager

What to Look for in an Exhibitor Support Network

The behind-the-scenes function that is paramount to exhibitors’ success
Change Happens When You Inspire People Who Inspire People…

Inspiration

Bob Priest-Heck

President

Change Happens When You Inspire People Who Inspire People…

#4 Scale for Impact
Expert Interview: Outstanding Events Start with a Clear Vision

Inspiration

Freeman

Expert Interview: Outstanding Events Start with a Clear Vision

Q&A With Etienne Sanz de Acedo, CEO of the International Trademark Association
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