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Insights

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When Passion Isn’t Enough

Inspiration

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

When Passion Isn’t Enough

Early lessons in leadership – #4
The Green Exhibitor: Nine Ideas to Reduce Your Event Footprint

Best Practices

Freeman

The Green Exhibitor: Nine Ideas to Reduce Your Event Footprint

Infographic: A step-by-step guide for decreasing your environmental impact at trade shows
Creativity and Courage: An Innovative Brand Experience for Healthcare Professionals

Inspiration

Freeman

Creativity and Courage: An Innovative Brand Experience for Healthcare Professionals

Q&A with Event Marketer B-to-B Dream Team Member Laine Mann of Pfizer
HIMSS: On the Cutting Edge of Digital Innovation

Freeman

HIMSS: On the Cutting Edge of Digital Innovation

Advancing healthcare with high-tech discovery and exploration
Two Wrongs...

Inspiration

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

Two Wrongs...

Seeking reconciliation, not retribution.
Pfizer: Putting the Customer in the Center of the Brand Story

Freeman

Pfizer: Putting the Customer in the Center of the Brand Story

Don't just sell your customers on your product — sell them on your brand's story.
Get Trade Show Ready: A First-Time Exhibitor Checklist

Best Practices

Freeman

Get Trade Show Ready: A First-Time Exhibitor Checklist

Check off these priorities to ace your first trade show
Spotlight Space: Designing an Anchor Booth Experience for Your Brand

Inspiration

Freeman

Spotlight Space: Designing an Anchor Booth Experience for Your Brand

How AllScripts Maximized a Featured Presence at HIMSS
Quantity X Capability = Exponential Possibility

Ideas

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

Quantity X Capability = Exponential Possibility

#20 Design the Platform for The Power Double Double
Rigged for Success

Best Practices

Chris Schmidt

Rigged for Success

FAQs and helpful hints for trade show signage and overhead structures
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