Insights

Stay ahead of the brand experience curve with insights from leading industry experts.
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Maker Faire Bay Area 2017: Everyday Innovators

Industry

Matthew Beall

IT Technician

Maker Faire Bay Area 2017: Everyday Innovators

Tinkerers and DIY-ers unite!
IMEX Frankfurt: Purposeful Meetings Go Mainstream

Industry

Kim Myhre

Senior Vice President and Managing Director, FreemanXP EMEA

IMEX Frankfurt: Purposeful Meetings Go Mainstream

This event highlights our industry’s commitment to building a better future
Taking Comic Con to the Streets of New York City

Inspiration

Freeman

Taking Comic Con to the Streets of New York City

What happens when an event grows beyond the confines of its venue? Make it into a city-wide festival!
Why Brand Experience Is the Future of Marketing — Part One

Industry

Chris Cavanaugh

Executive Vice President & Chief Marketing Officer

Why Brand Experience Is the Future of Marketing — Part One

Brand experiences don’t just communicate — they connect.
Designing an Experience to Change Lives

Industry

Freeman

Designing an Experience to Change Lives

How ASH uses interactive and immersive education experiences to benefit healthcare attendees and their patients
Time is the Currency of Brand Experience

Ideas

Bob Priest-Heck

President

Time is the Currency of Brand Experience

Why technology isn’t the (only) answer
Bold, Human, and Electric: How Twitter Brings Its Brand to Life at Events

People

Freeman

Bold, Human, and Electric: How Twitter Brings Its Brand to Life at Events

Q&A with B-to-B Dream Team Captain Helen Stoddard
Building a Sustainable Future for Events

Inspiration

Jeff Chase

Vice President, Sustainability

Building a Sustainable Future for Events

How elevating eco-consciousness from a trend to a strategy ensures a greener tomorrow
Gamification: Playing for Keeps When It Comes to Attendee Attention Spans

Inspiration

Madeleine Bart

Marketing Manager

Gamification: Playing for Keeps When It Comes to Attendee Attention Spans

From digital quizzes to scavenger hunts, interactive games can mean serious business for marketers
Ad Age Top Agency Report 2017: Freeman Highly Ranked

Industry

Freeman

Ad Age Top Agency Report 2017: Freeman Highly Ranked

Latest findings highlight growth of brand experience
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