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Bringing an Event to a New Country? “Glocalize” It!

Ideas

Sarah O'Connell, MBA

Guest Author

Bringing an Event to a New Country? “Glocalize” It!

How show organizers can adapt to new audiences without diluting their message
Extend the Life of Your Healthcare Event Investment: A Congress Strategy for Success

Inspiration

Chris Metzger

VP, Business Development

Extend the Life of Your Healthcare Event Investment: A Congress Strategy for Success

A multiyear strategy to make the most of your marketing
We Are All Time Travelers

Inspiration

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

We Are All Time Travelers

#16 Design the Time of Your Life
Why Dell Turns to Internal Corporate Events to Build Brand Ambassadors

Inspiration

Freeman

Why Dell Turns to Internal Corporate Events to Build Brand Ambassadors

B-to-B Dream Team video short: Greg Schneider of Dell Technologies
Designing with Renaissance Teams

Ideas

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

Designing with Renaissance Teams

#15 New Wicked Problems Demand New Wicked Teams
Five Principles of B-to-B Event Marketing Success

Ideas

Tanner Harp

Director, Marketing

Five Principles of B-to-B Event Marketing Success

Key takeaways from the 2018 B-to-B Dream Team panel at Experiential Marketing Summit
Five Big Ideas from the 2018 Experiential Marketing Summit

Ideas

Tom Maher

Director, Digital Experience

Five Big Ideas from the 2018 Experiential Marketing Summit

Emerging realities that will affect your event marketing career in the next five years
When Change Feels Stable

Ideas

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

When Change Feels Stable

#14 Design the New Normal
Simplifying Event Technology Integration

Ideas

Freeman

Simplifying Event Technology Integration

How Fuzion can provide an industry-wide solution to tech integration challenges
Live Events Are the Next Big Thing in Branding

Inspiration

Andy Cunningham

Live Events Are the Next Big Thing in Branding

Face-to-face was the first, and is the ultimate, medium for communication
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