Ideas
Sarah O'Connell, MBA
Bringing an Event to a New Country? “Glocalize” It!
How show organizers can adapt to new audiences without diluting their message
Inspiration
Chris Metzger
VP, Business Development
Extend the Life of Your Healthcare Event Investment: A Congress Strategy for Success
A multiyear strategy to make the most of your marketing
Inspiration
Bob Priest-Heck
President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman
We Are All Time Travelers
#16 Design the Time of Your Life
Inspiration
Freeman
Why Dell Turns to Internal Corporate Events to Build Brand Ambassadors
B-to-B Dream Team video short: Greg Schneider of Dell Technologies
Ideas
Bob Priest-Heck
President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman
Designing with Renaissance Teams
#15 New Wicked Problems Demand New Wicked Teams
Ideas
Tanner Harp
Director, Marketing
Five Principles of B-to-B Event Marketing Success
Key takeaways from the 2018 B-to-B Dream Team panel at Experiential Marketing Summit
Ideas
Tom Maher
Director, Digital Experience
Five Big Ideas from the 2018 Experiential Marketing Summit
Emerging realities that will affect your event marketing career in the next five years
Ideas
Bob Priest-Heck
President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman
When Change Feels Stable
#14 Design the New Normal
Ideas
Freeman
Simplifying Event Technology Integration
How Fuzion can provide an industry-wide solution to tech integration challenges
Inspiration
Andy Cunningham
Live Events Are the Next Big Thing in Branding
Face-to-face was the first, and is the ultimate, medium for communication
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