Best Practices
Freeman®
Design an Exhibit Destination
How to make your trade show booth the place to be
People
Freeman®
SAP: Delivering Better Events with Data
Q&A with Nicola Kastner, Head of Global Event Strategy, SAP
Inspiration
Freeman®
SAP: Building Emotional Connections
How to design opportunities for meaningful engagement
Inspiration
Freeman®
Exhibitor Decisions: Renting vs. Owning Your Trade Show Booth
Ask these questions to determine the right route for your booth
Freeman®
SAP: Designing for the Human Experience
Watch and learn how SAP designs its shows around its customers
Inspiration
Freeman®
Got Time for a Quick Chat?
How NY NOW boosted productivity by… not answering questions
Industry
Freeman®
Talk About a Great Idea
How ASD Market Week answered 7,000 show questions — using a chatbot
Inspiration
Lance C. Wachholz
Senior Vice President
Trade Show Booth Design: 7 Ways to Boost Engagement
Design your exhibit space to attract prospects, stimulate conversations, and engage buyers
Inspiration
Freeman®
Growing When the Show Floor Doesn’t
Q&A with Johann Wrede, of SAP
Inspiration
Freeman®
Innovative Insights: The Event Marketer B-to-B Dream Team
Wisdom from the B-to-B Dream Team, past and present
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