Insights

Stay ahead of the brand experience curve with insights from leading industry experts.
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New Data on Brand Experience

Inspiration

Katherine Zimoulis

VP, Content Marketing

New Data on Brand Experience

How Are Marketers Maximizing Value?
I Am a Designer. So Are You.

Inspiration

Emily Shaw

Strategy Director

I Am a Designer. So Are You.

All of us can use design to make the difference
How Important Is It to Please EVERY Customer?

Ideas

Katy Wild

Executive Vice President, Customer Experience

How Important Is It to Please EVERY Customer?

Ask yourself – how many babies is it okay to drop?
The Psychology of Colors in Brand Experience

Inspiration

Dominici Fanelli

Lighting Designer

The Psychology of Colors in Brand Experience

Be conscious of audiences’ subconscious reactions to your event colors
Utilising Tech to Get the Important Event Essentials Right

Inspiration

Adam Jones

Director, Digital Products

Utilising Tech to Get the Important Event Essentials Right

Technology can solve problems we often treat as the norm
Swipe These Six Strategies from CEMA Summit 2017

Industry

Lisa VanRosendale

Senior VP, Business Development

Swipe These Six Strategies from CEMA Summit 2017

What you can learn from the event FOR event marketers FROM event marketers
Driving the Future of Brand Experience at Ford

People

Freeman

Driving the Future of Brand Experience at Ford

Q&A with B-to-B Dream Team Member Garett Carr
Analytics for the Event Owner

Best Practices

David Haas

Director, Technology Solutions

Analytics for the Event Owner

Three basic building blocks for any event’s digital marketing plan
Why Brand Experience Is the Future of Marketing — Part Three

Ideas

Chris Cavanaugh

Executive Vice President & Chief Marketing Officer

Why Brand Experience Is the Future of Marketing — Part Three

Four ways the medium will evolve over the next decade
San Diego Comic-Con: An Experience Driven by Pure Passion

Industry

Katherine Zimoulis

VP, Content Marketing

San Diego Comic-Con: An Experience Driven by Pure Passion

How brands bring comics, movies, TV, and more to life for devoted fans
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