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Alcon markets to doctors at roughly 500 medical trade shows a year.
Erin Moore, manager of global conventions for Alcon and Event Marketer B-to-B Dream Team honoree, understands just how important the face-to-face experience is — especially within the healthcare industry.
Learn how Erin and her team implement the “wow” factor, going beyond typical B-to-B tactics to create memorable human-to-human experiences that help doctors help their patients.
Watch this video to discover how Alcon:
Wisdom from the B-to-B Dream Team, past and present
Three reasons live events impact business
The new Event Marketer B-to-B Dream Team weighs in
Learn how these fearless event leaders are pushing the live brand experience industry forward
Thoughts from leading marketers on the value brand experience brings to their organizations
Q&A with Event Marketer B-to-B Dream Team Member Laine Mann of Pfizer