You are using an outdated browser. Please upgrade to a more recent browser for a better experience.

How Alcon Uses Trade Shows to Help Doctors Help Patients

By Freeman®

Alcon markets to doctors at roughly 500 medical trade shows a year.

Erin Moore, manager of global conventions for Alcon and Event Marketer B-to-B Dream Team honoree, understands just how important the face-to-face experience is — especially within the healthcare industry.

Learn how Erin and her team implement the “wow” factor, going beyond typical B-to-B tactics to create memorable human-to-human experiences that help doctors help their patients.

Watch this video to discover how Alcon:

  • Creates immersive experiences for attendees that boost engagement
  • Helps booth visitors get hands-on with medical products
  • Sees beyond B-to-B to create human-to-human experiences
Want to hear more from Erin?
Read her Q&A for more tips on a successful booth experience
Learn more

Read next

B-to-B Dream Team Insights Inspiration

Wisdom from the B-to-B Dream Team, past and present

2019 Dream Team Power Panel Inspiration

Three reasons live events impact business

What Makes Top B-to-B Marketers Successful? Inspiration

The new Event Marketer B-to-B Dream Team weighs in

The 2019 B-to-B Dream Team Inspiration

Learn how these fearless event leaders are pushing the live brand experience industry forward

B-to-B Dream Team Video: Why Brand Experience Matters Industry

Thoughts from leading marketers on the value brand experience brings to their organizations

Q&A with Laine Mann of Pfizer Inspiration

Q&A with Event Marketer B-to-B Dream Team Member Laine Mann of Pfizer

Back to Top