Press Release

September 28, 2017

Toronto

Freeman and Bruce Mau Showcase How Design is Solving the World’s Greatest Problems

‘Prosperity for All’ juxtaposes global conflicts with designs saving the world through massive change, one project at a time

TORONTO – 28 Sept 2017 – Freeman, the leading global provider of brand experiences, and world-renowned innovator, designer and author Bruce Mau announced today Mau’s latest work, ‘Prosperity for All’. The 12,000 square foot exhibition, produced by Freeman, will be on display at the first-ever EDIT: Expo for Design, Innovation & Technology in Toronto today through October 8.

Together, Freeman and Mau, chief design officer of Freeman, co-founder of Massive Change Network and EDIT’s inaugural chief curator, are harnessing the power of creativity, data and design to solve problems, innovate faster, eliminate waste, optimize processes and better serve its customers and employees – and eventually, the world.

“Design creates more meaning and opportunities as our world becomes increasingly driven by purpose and sustainable human development. Design is a leadership methodology that is solving the challenges we’re facing today, to create a better tomorrow,” said Mau. “The way we think to solve problems and create value is through design, as it gives us the ability to envision the future and systematically work to realize that vision. With ‘Prosperity for All’, Freeman has created an inspirational live experience steeped in purpose and backed by data. Together, we highlight that the future is about understanding our potential as citizens and designing and producing shared prosperity and abundance.”

The ‘Prosperity for All’ exhibit creates an immersive experience for participants on a grand scale. The projects included in the exhibit illustrate how design is playing a critical role to address global challenges, as outlined by the United Nations Development Program’s 17 Goals for Sustainable Development. As an experiential events leader that does business in nearly every industry, Freeman is committed to advancing society and elevating the human experience by connecting people in meaningful ways on a global scale – ultimately helping to affect change across the world.

As EDIT’s main exhibit, ‘Prosperity for All’ contrasts Magnum photographer Paolo Pellegrin’s documentation of global conflicts with design projects rooted in data that seek to advance the human condition. From smog vacuums in China to community revitalization on Fogo Island, ‘Prosperity for All’ is a celebration of the people and projects that are making a difference in the world today.

Freeman is a major sponsor of the inaugural event, exemplifying its commitment to and the importance of such large cultural projects that bring innovation to light and make positive impact.

“‘Prosperity for All’ showcases the very values Freeman was built on, and what Freeman works toward as a global company. We are proud to sponsor an event dedicated to innovation for a positive future on such a large scale,” said Bob Priest-Heck, president of Freeman. “Freeman stands in support of the commitment to create prosperity – economic impact, knowledge, learning and social connection. We are dedicated to continually producing face-to-face experiences where innovation, change and purpose come together. That philosophy is at the heart of Freeman, and at the heart of ‘Prosperity for All’.”

Produced by Freeman, Mau’s exhibit was designed and built to be 100 percent sustainable with materials that can be repurposed or recycled, and crafted to be a reusable, traveling exhibit. Future destinations for the exhibit are being planned worldwide. 

About EDIT

Change the world by design. EDIT is a 150,000-square-foot immersive experience that envisions a world transformed by unparalleled design, innovation and technology solutions. Produced by Design Exchange, in partnership with the United Nations Development Programme (UNDP), this groundbreaking inaugural festival will ignite conversations through an array of curated exhibits, compelling talks, and inspiring installations. Inviting some 100,000 visitors to East Harbour (formerly Unilever soap factory) located next to Toronto's Port Lands, EDIT challenges visitors and participants to consider how we can make the world a better place. Together. www.editdx.org @editdx #editdx

About Freeman

Freeman is the world’s leading brand experience company. We help our clients design, plan, and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 7,000 employees, 2,000 of whom are located outside the U.S. For more information, visit www.freeman.com.  

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Media Contacts

Ellen Zeidler, Freeman
ellen.zeidler@freemanco.com   

Virginia Hock, Golin, on behalf of Freeman
+1 469.680.2611
vhock@golin.com

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