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Press Release

March 22, 2018

Dallas, TX

Freeman Announces Blueprint Digital Floor Plan Management System

Cloud-Based Platform Delivers Real-Time Visibility into Booth Availability During the Sales Process and Helps Improve Show Planning Efficiency

DALLAS — March 22, 2018 — Leading brand experience company Freeman is taking the pain out of show planning with BlueprintTM, its web-based floor plan management system designed to transform the way show organizers plan, manage and sell event booth space. Originally launched in 2009 in the European, Middle Eastern and Asian markets as ShowPlans, Freeman is now launching the platform in the U.S. with a new name and important new features.

Traditionally, floor planning has been a manual, time-consuming and error-prone process. Blueprint solves this issue by creating and storing digital floor plans directly in the cloud with an intuitive interface that anyone can use, regardless of design or technical knowledge. Show organizers, sales teams and event marketers can quickly update floor plans, ensuring everyone has immediate access to the most current information.

The Blueprint ProTM system, an advanced option, adds the ability to embed these digital floor plans into event websites. Prospective exhibitors and sponsors can see booth availability in real-time and book the space directly on the website, while attendees can more easily identify relevant booths to visit. Blueprint is backed by comprehensive Freeman support and user training.

“Blueprint takes a streamlined, yet comprehensive approach to address some of the complexities of planning a major show,” said Richard Maranville, chief digital officer at Freeman. “We’ve designed Blueprint to quickly get each stakeholder — from sales and marketing to technical teams and contractors — exactly what they need, no matter where they are or what device they are using. Also, because the process is entirely digital, organizers can access significantly more data. This will enable them to quickly identify their most popular spaces and exhibitors, helping them to better optimize the planning process and bringing dramatic benefits to users throughout the trade show and event ecosystem.”

Breakbulk Americas, one of the largest exhibitions for top-tier shippers and cargo service providers, recently implemented Blueprint as a pilot program. Using Blueprint to help with rebooking, they saw a significant increase in the percentage of space sold by the end of the current show.

“The visual aspect of the Blueprint floor plan had a profound impact on our recurring booth sales,” said Christian Thompson, event director of Breakbulk Americas. “Not only did it give exhibitors and attendees a comprehensive feel for what was available, it also showed us how popular our event is.”

To learn more or to request a demo, visit our Blueprint page on the Freeman site.

About Freeman

Freeman is the world’s leading brand experience company. We help our clients design, plan, and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 7,000 employees, 2,000 of whom are located outside the U.S. For more information, visit

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Stephen Phillips, Freeman

Matt Falso, on behalf of Freeman

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