Dallas – June 13, 2017 – Since 1927, Freeman has been growing, evolving, and transforming the live events industry in meaningful and measurable ways. Now celebrating its 90th anniversary, Freeman – the leading global provider of brand experiences – is continuing to build markets, connect people, support growth, and generate revenues for the world’s leading organizations.
“Our 90th anniversary isn’t just about looking back on where we’ve been; it’s about where we’re going, and how, on behalf of our clients, we are transforming our business and the industry as a whole,” said Carrie Freeman Parsons, Vice Chair of Freeman. “Our success was built on the relationships we’ve had and continue to have with our clients and partners, and those relationships have built us up, defined us, and given us the license to challenge, define, and innovate our industry. We are tremendously grateful for our clients all over the world – it is because of their steadfast loyalty and trust that we are able to lead such transformative change.”
This year, Freeman is also recognizing the 40th anniversary of its highly esteemed chairman.
“Don Freeman is the reason we have been so successful over the last 40 years,” said Joe Popolo, CEO of Freeman. “Under Don’s leadership, from the time he succeeded his father, Buck Freeman, in 1977, to when he passed the torch to me in 2008, Don grew the business over 6,000 percent. We all owe him an immense debt of gratitude for building on Buck Freeman’s legacy and guiding the transformation of Freeman into the global leader we are today.”
Freeman has set a strategic road map that will guide the future of the company and the industry. This strategy is a focused effort to help the industry evolve by identifying future trends in technology, content, and human behavior in order to evolve to meet the changing demand of societies and businesses.
“We have the ability to connect people, organizations, and cultures in ways that create massive positive change on a global scale,” said Bob Priest-Heck, President of Freeman. “The work we have done to reinvent our company and design our future will create new worlds of engagement where brands come to life and experience what is next.”
Over its 90-year history, the undying commitment of Freeman employees has always been a constant. As part of its strategic vision, the company is poised to build on its reputation as the premier place for industry talent.
“The people and culture of Freeman are at the heart of our company’s legacy and, without question, are our greatest assets,” said Albert Chew, Chief Operating Officer of Freeman and President of Freeman Expositions. “More than 8,000 employees around the world proudly deliver on our mission of connecting people in meaningful ways every day, while exemplifying our values of integrity, empathy, innovation, enthusiasm, performance excellence, and collaboration.”
With its strategy in place, Freeman has already launched several key initiatives that will drive the future of the category.