Dallas, TX – May 08, 2014 – Freeman, the leading global partner for integrated marketing solutions for live engagements, today announced unprecedented enhancements to PLANTOUR® by tapping DRONE technology to bring real-life views of meeting spaces and facilities. Part of the Freeman Technology Suite, PLANTOUR is a web-based tool that enables exhibitors, show organizers, marketers, event planners and meeting managers to experience and virtually tour event venues across North America, allowing them to view floor plans, see meeting room configurations or plan for available sponsorship opportunities, from a tablet, computer or smartphone.
The enhancements to PLANTOUR include the use of DRONE technology to capture multiple facility views that are immediately converted to a high-definition virtual tour, providing a new experience for Freeman clients. By deploying DRONE technology in this tool, Freeman can deliver unmatched experiences to its customers, from sponsorship opportunities to “in room” images of meeting space. Depending upon the venue, PLANTOUR users will be able to experience the venue through a combination of fly through videos, user controlled 360 imagery with interactive hotspots, photo galleries and 2D facility renderings, providing a fully immersive experience.
“By improving key features and functionality within PLANTOUR, we make it easier for meeting planners and show organizers to plan their events and to maximize sponsorship revenue, while providing exhibitors with an easy way to view and purchase those sponsorship opportunities,” said William Collins, Vice President of Product Development. “We recognize that we must continue to make investments in our technology solutions to meet the needs of our customers, becoming a true extension of their marketing and operations teams.”