DALLAS – May 7, 2015 – Freeman, the leading global partner for integrated marketing solutions for live engagements, announced its designation for the second year in a row as the largest global event marketing company in Advertising Age‘s ranking of the “World’s 50 Largest Agency Companies.” This annual ranking and analysis of advertising and marketing services agencies includes companies in all marketing categories.
“Experiential marketing and live engagements are commanding a more significant piece of the marketing mix than ever before,” said Bob Priest-Heck, president and chief operating officer of Freeman. “The category continues to grow which reflects our clients’ continued belief that face-to-face interactions deliver business results. Today’s currency is in the experience, and we are very pleased to again be recognized as a leading agency helping to fuel meaningful connections for our global clients.”
Researchers at Ad Age noted that overall U.S. promotion-agency revenue, including events and experiential, rose 5.8 percent over the prior year, an increase greater than media (1 percent), advertising (4.4 percent) and public relations (5.3 percent).
Freeman’s expertise in healthcare was also acknowledged, with Freeman ranked among the largest U.S. healthcare agencies, at number 33 overall and securing the number one position among live-engagement companies. This ranking is bolstered by the work Freeman executes through its brand experience agency, FreemanXP. In the past year alone, the agency has expanded its global footprint while growing its strategic, creative, digital, and account teams to support the growth of its healthcare practice.
“We are delighted to have earned this distinction in the healthcare sector, which we have achieved through our work helping clients navigate the complex and changing environment of healthcare marketing,” said Chris Cavanaugh, chief marketing officer of Freeman. “Freeman’s visibility into hundreds of healthcare events annually enables us to provide the unique insights and access that healthcare brands need to optimize their marketing portfolio to drive awareness and sales.”