DALLAS – March 8, 2012 – Freeman, the premier provider of integrated services for face-to-face marketing events, is proud to announce for the third consecutive year it has won the prestigious Buyers Choice Award for Best New Product at EXHIBITOR2012, held March 4-8 at the Mandalay Bay Convention Center in Las Vegas.
Freeman’s innovative offering, Floorprint by Freeman, received recognition this year for its ability to reduce installation time and related labor costs for exhibitors and show management. By delivering a full-size layout diagram for exhibits printed on low-cost banner material, Floorprint eliminates the guesswork associated with booth setup. The booth-sized diagram shows precise placement of each wall panel, electrical connection, rigging component and light fixture within each exhibit allowing the setup crew to place components without questions or installation errors.
“We are honored to receive the Buyers Choice Award again this year. This recognition acknowledges our efforts to make face-to-face marketing easy and productive for our customers,” said Freeman Executive Vice President of Operations, Jay Atherton. “This new product helps streamline the I&D [installation and dismantle] process while saving, both exhibitors and show management, costs.”
One EXHIBITOR2012 judge recognized the significance of the Floorprint service for its time and cost-saving benefits, calling it “idiot-proof I&D”.
Companies introduced 44 new products at the show, but only six companies earned the prestigious Buyer’s Choice Award for innovation and excellence in product and service offerings at EXHIBITOR2012. Winners were selected by a panel of corporate exhibitors and trade show and event managers representing large and small companies from a variety of industries.
All products and services submitted to the New Products Showcase were judged on innovative design, broad-based applications, ability to address an industry need or issue, and potential to enhance the job of the exhibit marketing professional.