A new metrics mindset for show managers
Big data for events is not so big anymore.
Our strategists have come to the table with some new considerations for events and why we need to shift perspectives on measurement. Start with a tried-and-true event planning (and measuring) framework that breaks down the why behind your event to marry it with audience needs and expectations.
Grab this quick primer, Event measurement reset, to learn more about the XLNC model and what the last few years have taught us about data, engagement, and ROI.
Ready to take a fresh look at measurement that goes beyond mere numbers?