Freeman
The Freeman Data Benchmark Study
Are you ready for the data revolution?
Freeman
Data Integration: A Beginner's Guide
Why integration needs to be a priority and how to make it successful
Freeman
Using Digital Tools With Exhibitors — Our Five Tips
Meet your exhibitors’ challenges head-on with the right digital tool for the job
Freeman
Segmenting Exhibitor Audiences and Developing Buyer Personas
Target your audience by diving deep into data to uncover what makes them tick— and get them to your booth.
Freeman
It's Not Easy Being Green: Sustainability At Your Event
The challenge of creating a “wow” event that’s still eco-friendly
Freeman
Trade Show Trends to Inspire Your Next Exhibit
Reinvent your exhibit space with these hot trends
Freeman
Exhibiting in the United States: Your Trade Show To-Do List
Everything you need to prepare for your state-side experience
Guides
Freeman
The Freeman Trend Lab
A comprehensive guide to what’s trending in brand experience
Guides
Freeman
The Trade Show Audience: Deeper Insights, Better Engagement
An audience segmentation and persona development guide for show organizers
Guides
Freeman
How Better Audience Insights Lead to Better Meetings
Audience segmentation and persona development for meeting planners