Freeman
Segmenting Exhibitor Audiences and Developing Buyer Personas
Target your audience by diving deep into data to uncover what makes them tick— and get them to your booth.
Freeman
It's Not Easy Being Green: Sustainability At Your Event
The challenge of creating a “wow” event that’s still eco-friendly
Freeman
Trade Show Trends to Inspire Your Next Exhibit
Reinvent your exhibit space with these hot trends
Freeman
Exhibiting in the United States: Your Trade Show To-Do List
Everything you need to prepare for your state-side experience
Guides
Freeman
The Freeman Trend Lab
A comprehensive guide to what’s trending in brand experience
Guides
Freeman
The Trade Show Audience: Deeper Insights, Better Engagement
An audience segmentation and persona development guide for show organizers
White Papers
Freeman
The Value of Brand Experience
Real interactions driving real results
Guides
Freeman
How Better Audience Insights Lead to Better Meetings
Audience segmentation and persona development for meeting planners
Freeman
Optimizing Your Healthcare Event Investment
Developing the ideal congress strategy
Guides
Freeman
Your Guide to Boosting Booth Presence: Brand Experience Strategies for Exhibitors
Energize your exhibit with cost-saving tips, digital direction, and measurement know-how