Your trade show exhibit can be one of the most powerful elements in your marketing tool box. Your booth represents your brand and provides a stage to showcase your story and solutions to a rapt audience.

Are you making the most of this tool and measuring its performance?

With all the changes happening around events, it’s a prime time to rethink approaches and strategies, particularly measurement. This new insights paper provides a launching pad for your new measurement approach. You’ll learn:

• How to use the XLNC framework to define and measure objectives
• Why gathering attendee data is important, especially now
• How to build and maintain a consistent approach

Ready to refresh your measurement strategy? Download your copy now.