For its 39th International Convention, IBEW sought to celebrate its 125-year history with an eye to the future of the electrical industry, providing new opportunities for young electricians to excel and build on the heritage of the organization. It was also key to highlight key speakers — IBEW leaders, political dignitaries, and industry icons — in a personal, interactive, and high-tech atmosphere.
Ready for digital transformation
IBEW partnered with Freeman to optimize the event and frame it as an organization ready for the digital transformation age by using the latest innovations in LED technology and theatrical effects all focused on highlighting the history and vision of IBEW. We worked with IBEW to incorporate storytelling aspects to their main stage production in order to engage and delight audiences.
A production to remember
Commemorating IBEW’s founding in St. Louis, Freeman designed a majestic replica of the city’s iconic Gateway Arch — 104’ long, 32’ high, and weighing 4000 lbs — positioned at an angle over the main stage. An ultra-wide 140’ long x 20’ high screen spanned the stage, showcasing content and speakers. Scrim fabric and Stealth LED towers provided dimensional imagery for the full screen projection. 13 live-video speaking stations positioned throughout the hall allowed attendees to personally interact with IBEW leadership on the stage. To boost engagement, the show opened with a shadow-dance troop telling the IBEW story behind the main screen and was enhanced by Freeman projectors and theatrical lighting.
Making it matter
By all accounts, the convention was a resounding success as attendees deeply experienced and participated in the content. Freeman’s creative AV production kept delegates engaged and focused over the five days of meetings. In addition to making it personal for each audience member, the interactive event technology also helped to support IBEW’s constitutional mandate to choose their leaders and pass multiple important resolutions for the union during the week.