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Cisco Rocks


Rockin’ the future


An epic CEO send-off

Industry: Technology

When much-loved Cisco CEO John Chambers announced he'd be stepping down after twenty years of service, the company brought in Freeman to design and execute a massive thank-you celebration that brought together thousands of employees for a once-in-a-lifetime experience. We helped Cisco build excitement for the company's future by treating 25,000 employees and their guests to a rockin' night they'd never forget.

Employees were bused from Cisco's main campus to Levi's Stadium (home of the San Francisco 49ers), where live entertainment and refreshments awaited them. Inside the stadium, cool sports challenges featuring celebrity athletes, branded giveaways, “Cisco Rocks!” airbrush tattoos, and dynamic digital displays gave the venue an electrifying momentum.

Every detail under control

Headline performances by Christina Aguilera and Keith Urban fueled the party atmosphere and set the stage for the real star of the show: the general session featuring both John and the new CEO Chuck Robbins. Cheer cards let attendees show their excitement, and a live CiscoTV broadcast brought employees around the world in on the fun.

We flawlessly managed all production and operation details, including security, crowd control, transportation, food and beverages, and management of a massive on-site staff.

Six weeks and counting

Our entertainment team negotiated the contract with Christina Aguilera with only three weeks lead time. We also managed all facets of logistics and production for Christina Aguilera and Keith Urban's performances, along with all backstage VIP activities. Our creative team shaped the general session content and style, ensuring a world-class experience for everyone involved. Normally, a program of this magnitude would require at least three months of planning — but together with our client, we pulled off a great celebration in just six weeks.

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