DJI is a world leader in the research and production of drones and aerial photography systems. Following the global reveal of their new drone model, “Spark,” they officially launched their latest offering to the Australian and New Zealand market, inviting major dealers, media, and avid DJI fans. DJI wanted an experience entirely different from their global reveal to give guests a new way to feel Spark’s charm.
All about the angle
Because Spark can “capture different moments from different angles,” we created an experience centered around the concept of “Seize The Moment.” Our intention was for guests to encounter the same scenery from different angles for a vivid product immersion and brand experience.
The view is great
For guests to enjoy the impressive experience Spark offers in different environments, the conference site was divided into areas for product display, indoor experience, and outdoor experience. The location for this was picturesque: next to the world-famous Sydney Opera House so guests could capture perfect moments to the fullest degree. “Seize The Moment” was woven into every touchpoint including up-close encounters with Spark, familiarizing attendees with operation, and exploring fun ways to use it.
A soaring success
The launch showcased Spark’s abilities to the fullest degree, achieving all of DJI’s desired results. Major dealers that were present were absolutely impressed. Spark was warmly received by both media and DJI fans who took to the Australia and New Zealand market to rave about it.