Learning doesn’t wait for the session to start.

We continue to examine the Learning component of the Freeman XLNC framework in our latest Trends Report. This time, looking at where learning happens outside the conference room, including the expo floor, peer conversations, and sponsored sessions. And what organizers and exhibitors can do to design for it intentionally.

Read Part One: The Future of Adult Learning at Conferences and Trade Shows

What makes this so important?

Attendees say they’d ideally spend more than half their learning time outside a general session or keynote. Most events haven’t caught up to that yet.

What You’ll Learn

• Why attendees rate learning from networking and exhibitor conversations as highly as formal sessions
• Why exhibitors are missing opportunities to capture leads from learning moments beyond the booth
• How attendees really feel about sponsored sessions, and what earns their attention
• Five actionable strategies to make every environment at your event a learning environment

Click the button below to access the full report.