Freeman Acquires Boutique Strategy Consultancy Impact Point Group

April 12, 2023

Freeman continues to build out its agency capabilities with the addition of new up-funnel strategy group

Dallas, Tx (April 12, 2023) – Today, Freeman, the global leader in events, announced the acquisition of Impact Point Group, a boutique consultancy and nationally certified women-owned business, which offers a full suite of strategic event advisory services. Impact Point Group’s client roster includes Cisco, Atlassian, DocuSign, and other market-leading technology brands.

“We are continuing to invest in growth opportunities for our agency business,” said Adam Charles, Executive Vice President of Freeman’s Agency. “Impact Point Group brings a proven strategy framework and an amazing team, making them the obvious choice for us as we expand our capabilities to better serve our corporate clients.”

Impact Point Group is involved at the inception stage of an event lifecycle. The company’s proprietary methodology helps brands define their overall event portfolio strategy including the impact events can have on business.

“We are excited to join Freeman, the leading global live events company,” said Erica Spoor, President & Chief Strategist of Impact Point Group. “We feel very aligned with Freeman’s vision and commitment to building long-term customer relationships. As a woman-owned business, we are also inspired to join an organization that has prioritized DEI programming and has been recognized by Forbes as a top workplace for women.”

“Events are a strategic platform and vital to a company’s overall marketing and engagement strategy,” said Charles. “Our goal is to be in lockstep with our clients at every point of an event lifecycle—from the earliest planning stages to the bottom-line outcomes. Impact Point Group augments our current strategy offerings and complements our recent investments in creative talent, content development and content production. We are happy to introduce an early-stage strategy framework to the work we do.”

About Freeman
Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 96-year legacy in event management as well as new technologies to deliver moments that matter.

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