Freeman and Caesars Entertainment Announce Preferred Vendor Agreement

October 25, 2012

DALLAS – October 25, 2012 – Freeman – the world’s leading provider of integrated services for face-to-face marketing events – and Caesars Entertainment – the world’s most geographically-diverse casino-hospitality company – today announced a preferred vendor agreement for Freeman to provide general services to meeting and events customers at Caesars Entertainment’s eight Las Vegas properties, including Caesars Palace, Flamingo Las Vegas, Bally’s Las Vegas, Paris Las Vegas, Rio All-Suite Hotel & Casino, and Planet Hollywood Resort & Casino. The agreement expands upon an ongoing business relationship between Freeman and Caesars Entertainment’s properties.

Through the agreement, Freeman will be the only general services company recommended to provide work on exhibitions, conventions, trade shows and meetings held at Caesars’ Las Vegas locations. The company will act as an extension of the meeting sales and operations team to help customers create events from concept through execution. Additionally, Freeman will maintain offices at Caesars’ properties, enabling the two companies to work together to create seamless event solutions for customers.

“After years of working together and being immersed in these landmark proprieties, it means a great deal to have Caesars Entertainment select Freeman as its sole preferred general services provider,” said Patricia Johnson, Assistant Director of Sales-Exposition Services. “Our goal at every Freeman event is to create a truly flawless experience for our customer. Through this exciting new partnership, we will be able to help introduce our industry leading service and expertise to an even larger pool of exhibitors and event managers.”

The partnership will also help to simplify the event planning process for customers, as Freeman will offer venue-approved, custom structures such as entrance units and registration areas that are designed to specifically to fit Caesars’ properties and match their decor.

“We are thrilled to be partnering with Freeman as our sole preferred general services provider in Las Vegas,” said Caesars Entertainment Senior Vice President Michael Massari. “They are experts in their field and fantastic partners to us and our clients, and we are proud to feature their services for our group customers at our Las Vegas properties.”

About Meetings & Events at Caesar’s Entertainment Corporation

The world’s most geographically diversified casino-hospitality company, Caesars Entertainment offers meeting and event planners one dedicated team, united nationwide, committed to providing the most successful meeting experiences possible. With one call or email, planners have access to nearly 40 properties in 20 unique destinations, with 1.5 million square feet of meeting space and more than 42,000 guest rooms. Mix and match properties and venues within a destination under a single contract and minimum. Enjoy elite perks and privileges with the exclusive Meeting Diamond program. Reward yourself with Total Rewards Meetings & Events. Be environmentally responsible and feel good knowing that you’re working with an organization with an extensive commitment to environmental stewardship.

About Freeman

Since 1927, Freeman has been the premier provider of integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with 70 offices in North America, Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. An employee-owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships.For more information, visit

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