Home / Press / Freeman and Sparks Win Big at 2025 Ex Awards with Six Honors Across Sports, B-to-B, and Tech Experiences

Freeman and Sparks Win Big at 2025 Ex Awards with Six Honors Across Sports, B-to-B, and Tech Experiences

DALLAS, TX — Freeman and Sparks, part of the Freeman Company’s family of brands, were standouts at the 2025 Event Marketer Ex Awards, bringing home six honors for excellence in experiential marketing across a range of categories and industries—from sports sponsorships to large-scale B-to-B activations. 

Widely regarded as one the industry’s most prestigious recognition for experiential work, the Ex Awards celebrate the best brand experiences of the year. This year’s wins underscore Freeman and Spark’s reputation for delivering bold, strategic, and boundary-pushing experiences that drive results. 

Freeman and Sparks were recognized for the following programs: 

  • 🏆 Ex Award WinnerHewlett Packard Enterprise Discover: Best Production of an Event (B-to-B) – Freeman and Sparks
  • 🥇 GoldMichelob ULTRA Copa América: Best Sports Sponsorship Experience – Sparks 
  • 🥇 GoldSiemens CES: Best Trade Show Exhibit Over 50×50 – Freeman AV and Sparks 
  • 🥇 GoldWorkday Rising: Best Roadshow or Multi-Market Event (B-to-B) – Sparks 
  • 🥇 GoldWorkhuman Live: Best B-to-B Conference or Event – Sparks 
  • 🥈 SilverServiceNow Knowledge: Best B-to-B Conference or Event – Freeman and Sparks 

The wins reflect the Freeman Company’s broader purpose of connecting people in meaningful ways through its family of brands. The company’s consistent recognition at the Ex Awards reinforces the impact of integrated strategy, creative, and production across every stage of the attendee journey. 

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About Freeman  
Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 98-year legacy in event management as well as new technologies to deliver moments that matter. For more information, please visit https://www.freeman.com/.

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