Freeman Announces CEO Succession Plan

November 28, 2023

Janet Dell, President and Chief Operating Officer, to be Appointed CEO in July 2024

Bob Priest-Heck to Retire at Mid-Year and remain as a Freeman Board Member

Dallas, TX (November 28, 2023) – Freeman, the global leader in events, announced today that Janet Dell, Freeman’s President, will succeed Bob Priest-Heck as Chief Executive Officer of Freeman on July 1, 2024. At that time, Priest-Heck will step down as CEO and retire, concluding a distinguished 15 years of service at the company. He will continue as a member of Freeman’s Board of Directors.

Since joining Freeman in March 2018, Dell has held multiple roles and currently leads Freeman’s long-term strategy execution across the globe. She has played a seminal role in reshaping Freeman’s workforce. Coming out of the pandemic, she architected the ramp-up of the team and productivity by rehiring 95% of furloughed employees, onboarding over 3,000 new employees, and driving record revenue growth amid an incredibly challenging environment. With so many new people in the industry and at Freeman, Dell has put a focus on safety to keep the well-being of employees, customers, partners, and attendees as the first priority.

Bob Priest-Heck said: “Since Janet joined Freeman in 2018, she has transformed Freeman in ways large and small. She has instilled a data-driven approach to decision-making, cultivated an integrated operating model to drive better cross-team collaboration and customer experience, and made meaningful strides to expand and diversify our workforce. Janet’s leadership and compassion are unmatched, and I look forward to seeing her lead Freeman in this exciting and dynamic time for the company and the events industry at large.”

Janet Dell said: “Over the past five years, it has been an honor to be part of Freeman as it evolved into the company it is today. Having the opportunity to work closely with Bob has taught me a tremendous amount about the industry, leading with integrity and empathy, and our talented and resilient team across all levels and functions is truly an inspiration. I am humbled and honored to step into the role of CEO and look forward to leading Freeman as we continue to create meaningful experiences for our clients.”

Priest-Heck has 35 years of experience in the events industry, beginning his career in tech publishing, and going on to create many of the biggest events in tech, including Digital World, Networld + Interop, JavaOne, Java World Tour & Web 2.0. He also has played an active role in promoting sustainability within the events industry as one of the early supporters and signatories of the Zero Carbon Events Pledge. During the pandemic, Priest-Heck’s advocacy and leadership were best defined by his launch of “Go LIVE Together”, which facilitated legislative action to support the industry and the millions of people whose livelihood depend on it. During his tenure at Freeman, Priest-Heck has been instrumental in expanding the company’s offerings, including strategy and agency, which are now major lines of business and set the foundation for Freeman’s recent acquisition of Sparks.

Carrie Freeman Parsons, Chair of Freeman, said: “Bob has made an indelible imprint on Freeman’s strategy and culture over his tenure with the company. Through his vision and leadership, he has built on our longstanding reputation for innovation and collaboration while fostering an environment where employees feel empowered. On behalf of the Board and the Freeman family, I wish Bob all the best for an active and fulfilling retirement, and I could not be more confident that Janet is the right person to lead Freeman in this next exciting chapter.”



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About Freeman

Freeman is a global leader in events, on a mission to redefine LIVE for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 96-year legacy in event management as well as new technologies to deliver moments that matter. For more information, please visit

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