Freeman Enhances its Virtual PlanTour Tool

May 8, 2014

Dallas, TX – May 08, 2014 – Freeman, the leading global partner for integrated marketing solutions for live engagements, today announced unprecedented enhancements to PLANTOUR® by tapping DRONE technology to bring real-life views of meeting spaces and facilities. Part of the Freeman Technology Suite, PLANTOUR is a web-based tool that enables exhibitors, show organizers, marketers, event planners and meeting managers to experience and virtually tour event venues across North America, allowing them to view floor plans, see meeting room configurations or plan for available sponsorship opportunities, from a tablet, computer or smartphone.

The enhancements to PLANTOUR include the use of DRONE technology to capture multiple facility views that are immediately converted to a high-definition virtual tour, providing a new experience for Freeman clients. By deploying DRONE technology in this tool, Freeman can deliver unmatched experiences to its customers, from sponsorship opportunities to “in room” images of meeting space. Depending upon the venue, PLANTOUR users will be able to experience the venue through a combination of fly through videos, user controlled 360 imagery with interactive hotspots, photo galleries and 2D facility renderings, providing a fully immersive experience.

“By improving key features and functionality within PLANTOUR, we make it easier for meeting planners and show organizers to plan their events and to maximize sponsorship revenue, while providing exhibitors with an easy way to view and purchase those sponsorship opportunities,” said William Collins, Vice President of Product Development. “We recognize that we must continue to make investments in our technology solutions to meet the needs of our customers, becoming a true extension of their marketing and operations teams.”

To see PLANTOUR in action, please visit Freeman’s microsite or go to to register for your login credentials.

About Freeman

Founded in 1927, Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. An employee- owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit

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