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Freeman, the world’s leading provider of live events and brand experiences, announced today that it has earned 8 Awards in the 2020 Event Marketing Awards by Campaign Asia.
Now in their 4th year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific. Being a finalist for nine award categories, Freeman was awarded 2 Gold and 6 Bronze for projects executed by the Freeman APAC team:
“With the world changing constantly, it’s vital that brands understand and ride on emerging trends,” said Debbie Evans, Managing Director, Asia Pacific. “It’s an honour to be recognised for our efforts across Asia Pacific, and in particular China, and it’ll only continue to spur us on in our commitment to storytelling and bringing brand experiences to life.”
Google Developer Days (GDD) China 2019 provides opportunity for discovery and engagement, showcasing the latest developer products and platforms from Google and bringing Chinese community together. Freeman produce an immersive, educational and inspiring event that allows developers to develop high quality apps, grow and retain an active user base, and tap into tools to earn more.
vivo, a leading smartphone brand, planned to make a debut at ChinaJoy and showcase how its AI technology makes its IQOO smartphones the best choice for the most hardcore esports fans. We created a Human Vs AI challenge by inviting visitors and esports teams to outwit and outplay a AI-driven virtual esports team called Suprex. The vivo exhibit saw an astonishing 130,000 visitors, which is more than 35% of the total visitor count of 364,701 for the 4-day ChinaJoy 2019.
To help Chinese start-up ICONIQ compete against 300 EV brands at Shanghai Auto Show, Freeman showed our adept usage of new media and social platforms with a smartly designed VR art leak-out campaign to combat the traditional push advertising approach most brands use. We developed an online-to-offline activation in the form of a world-first VR art experiment to drive conversations over social media and attract visitors to the ICONIQ booth to try the VR and our creative idea – “Step Into The Future of Mobility”.
“From the start, we were aligned on the need to take an innovative challenger route for launching ICONIQ’s new EVs at the highly competitive Shanghai Auto Show in 2019. By integrating social media listening, VR and emerging technologies, we were successful in creating a virtual to offline brand experience that delivered on ICONIQ’s unique technology strengths,” said Olaf Felten, former Global Brand Immersion Director, ICONIQ Motors.
This resulted in ICONIQ welcoming a staggering 12 million live video streams and over 28 million text and video views over the show period. The VR experience combined with the robotic activation and WeChat resulted in increased engagement. ICONIQ’s official WeChat platform had over 8,000 new followers.
This campaign has also been shortlisted for The Caples Awards 2020 Innovation and Ambient categories with its use of AI, VR and robotics to attract and engage visitors in a highly competitive trade show environment.