Customer-informed exhibit rental solutions combine modern design, simplified purchasing and Freeman’s Intelligent Innovation approach to help exhibitors create stronger business outcomes.
DALLAS — Exhibitors today expect more from their exhibit rentals than ever before. They need exhibit solutions that reflect their brand and purchasing and help create meaningful customer engagement on the trade show floor.
To meet those evolving expectations, Freeman today announced Simply Curated Exhibits by Freeman, a new line of exhibit rental solutions designed to help exhibitors create modern, high-impact trade show exhibits while simplifying the path from planning to execution.
Simply Curated Exhibits reflects Freeman’s Intelligent Innovation approach, using customer insight, creative design and operational expertise to anticipate client needs and develop solutions that improve event outcomes. Rather than introducing innovation for its own sake, Freeman focuses on solving the challenges exhibitors face throughout the exhibiting journey.
“Every innovation starts with understanding our customers,” said Anytra Lowe, Executive Vice President, Client Solutions at Freeman. “Our research showed exhibitors wanted exhibit rentals that are modern, elevated and built to deliver measurable results. Simply Curated Exhibits was built around those needs, combining thoughtful design with a simpler customer experience so exhibitors can focus less on logistics and more on creating meaningful connections on the show floor.”
The research identified several consistent priorities: modern differentiated designs, a simpler purchasing experience, and exhibit environments that support stronger business outcomes. Those insights shaped every aspect of the new collection.
Simply Curated Exhibits features professionally designed exhibit rentals that help organizations create memorable brand experiences across a variety of event sizes and objectives. Each design is Better Stands certified, reflecting Freeman’s commitment to quality and durability. Available through Freeman’s digital purchasing experience, the collection can be tailored to their brand, while benefiting from Freeman’s end-to-end exhibit services, including exhibit consultation, graphic production, installation and dismantle, flooring and on-site support.
Simply Curated Exhibits are available beginning in August through Freeman.com and Freeman Online.
For more information about Simply Curated Exhibits and Freeman’s exhibit rental solutions, visit www.freeman.com
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About Freeman
Freeman is a global leader in events, on a mission to redefine live for a new era. Powered by intelligent innovation and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. With dedicated Events and Exhibit Services and AV Production lines of business, Freeman has a 99-year legacy of bringing full-service solutions in event management as well as new technologies to deliver moments that matter. For more information, please visit https://www.freeman.com.