Customizable illuminated towers combine visibility, flexibility and sustainable design to create standout branded environments
DALLAS, TX — Freeman, a global leader in events, today announced Lighted Towers, the newest addition to its Lighted Collection — a growing suite of illuminated, brandable environments designed to bring visibility, flexibility and impact to live experiences. Designed to draw attention and create natural points of interest, Lighted Towers extend that system upward, adding height, orientation and fully customizable messaging throughout an event environment.
Available in two sizes—8 feet and 11 feet, 6 inches—Lighted Towers can adapt to a variety of spaces, layouts and needs. Fully customizable fabric graphics turn each tower into a branded canvas, while illumination draws attention and helps create an environment that feels intentional and easy to navigate.
“Our clients need solutions that can flex to fit the experience they’re trying to create, without sacrificing impact,” said Anytra Lowe, Executive Vice President, Client Solutions at Freeman. “Lighted Towers give them that versatility. They can help shape an environment, draw people in and give brands a highly visible way to show up in a way that feels intentional.”
Built with recyclable aluminum frames, high-efficiency power supplies, LED lighting and reusable fabric graphics, Lighted Towers are designed to deliver visual impact with sustainability in mind. They are also UL-listed and engineer-certified in all 50 states and Canada, helping simplify venue compliance and reduce potential surprises on-site.
Lighted Towers are the latest addition to Freeman’s Lighted Collection, building on the launch of its Lighted Walls and expanding the ways brands can use illuminated design throughout an event environment. The collection now includes walls, entrances, towers and rotating kiosks that can be personalized for a range of event applications.
Learn more about Freeman’s Lighted Towers and the Lighted Collection.
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About Freeman
Freeman is a global leader in live events and strategically orchestrates every element of large-scale trade shows, conventions, and conferences for event organizers and brands. With unmatched scale, deep industry knowledge, and integrated delivery across Freeman Events & Exhibit Services and Freeman AV Production, Freeman provides end-to-end solutions that create moments that matter and drive results—powered by research, creative design, strategy, and innovative technologies. Freeman is part of The Freeman Company (TFC) collective of expert brands. Learn more at freeman.com.