New three-tier offering delivers scalable, elevated exhibitor and sponsor experiences
DALLAS – Freeman, the global leader in events, today announced the launch of Signature Turnkey Solutions, a new premium, repeatable turnkey program designed to help show organizers and corporate event marketers create more cohesive, elevated show floors while making it easier for sponsors and exhibitors to stand out.
Signature Turnkey Solutions reimagines the traditional turnkey model with a tailored approach that gives event planners the flexibility to create a look and experience unique to their event. Rather than selecting from a standard rental catalog, event planners can offer sponsors and exhibitors thoughtfully designed environments while requiring no design work on their end.
Signature Turnkey Solutions also incorporates reusable inventory and more sustainable materials, including Better Stands compliant designs, Designer Plus Eco carpet, EcoBuild décor and Ecoboard graphics. The repeatable model allows organizers to extend their investment across events and programs rather than rebuilding from scratch each time.
The program is available in three tiers, allowing event planners to match different exhibitor and sponsor needs and budgets while maintaining a consistent experience across the show floor:
- Plug-and-Play designs are Better Stands Silver certified, and offer pre-designed, modular turnkey environments using sustainable rental inventory for a polished and efficient solution.
- Custom Hybrid provides customized modular designs with an elevated selection of materials unique to the show, with the ability to extend the approach across an event program.
- Bespoke delivers fully custom design and build capabilities, including premium materials, sponsorship strategy and custom activations. Bespoke solutions are designed through Sparks and delivered by Freeman.
Freeman manages the program end to end, from initial design through installation and teardown, giving event planners a single partner across the experience and helping ensure a cohesive look and consistent level of execution throughout the show floor.
“Event planners are looking for ways to elevate the experience across the entire show floor, while also making participation simpler for their sponsors and exhibitors,” said Anytra Lowe, EVP, Client Solutions at Freeman. “Signature Turnkey Solutions gives them the flexibility to create something that feels intentional and unique to their event, without adding complexity. It’s another way we’re bringing together design, strategy, and execution to help our customers create better experiences at scale.”
###
Contact:
[email protected]
About Freeman
Freeman is a global leader in live events and strategically orchestrates every element of large-scale trade shows, conventions, and conferences for event organizers and brands. With unmatched scale, deep industry knowledge, and integrated delivery across Freeman Events & Exhibit Services and Freeman AV Production, Freeman provides end-to-end solutions that create moments that matter and drive results—powered by research, creative design, strategy, and innovative technologies. Freeman is part of The Freeman Company (TFC) collective of expert brands. Learn more at freeman.com.