Freeman Partners with Zenus to Bring Ethical AI-Powered Behavioral Insights to Live Events

April 5, 2023

Partnership Gives Show Organizers Cutting-Edge Tools to Measure Attendee Sentiment and Show-Floor Engagement at Trade Shows and Live Conference Events

Dallas, TX – Freeman, the global leader in events, announced today that it has entered a strategic partnership with Zenus to introduce a new service, ethical AI-based attendee behavior mapping for trade show and conference organizers. Through this offering, Freeman’s customers will get aggregated and anonymized data around dwell time, sentiment, and attendee activation. This metadata can be translated into actionable insights for exhibitor & sponsor ROI and future event planning.

Freeman selected Zenus as its AI partner due to its cutting-edge technology and privacy-first approach to data collection. Zenus adheres to ethical AI standards ensuring the data is captured responsibly and respecting the privacy of all event attendees. Their AI technology is scalable, privacy compliant, accurate and easy to use. Freeman has spent time with Zenus testing and piloting the technology in preparation to launch at scale across events and tradeshows.

“Zenus was a logical behavioral insights partner for Freeman because of their scalable, turnkey technology and privacy-first approach to data collection,” said Paul Fletcher, Freeman’s Executive Vice President, Audio Visual & Event Technology Operations. “Show organizers are under more pressure than ever to provide clear ROI to their exhibitors and sponsors. With Zenus’ behavior mapping tools, Freeman clients can measure their live events the same way they measure their digital marketing channels — total impressions, dwell time, and how show floors convert to key activities.”

Zenus’ AI smart cameras are mounted to capture data, however, no video is ever being recorded or saved. Impressions and facial expressions are aggregated and anonymized with no attendee interaction. One of the primary benefits is its lightweight deployment with no infrastructure needed. That means no wifi is necessary as it runs on cellular. The metadata being captured is strictly dwell time, sentiment, demographic and position without violating privacy concerns.

“Partnering with Freeman, the leader in events, was an easy decision for our team,” said Panos Moutafis, Ph.D., co-founder and CEO of Zenus. “As the general contractor for many of the top conferences and trade shows, Freeman has strong relationships with organizers around the world which allows for easy setup and deployment of our system across a wide-cross section of events. Event organizers, exhibitors and attendees can benefit tremendously from the actionable insights our behavior mapping technology makes available.”

Freeman will handle the full technology deployment from start-to-finish and help the strategic placement of the smart cameras ensuring optimal ROI. Event organizers who are interested in deploying the new service can request a demonstration or find out more information by contacting their Freeman representative or inquiring directly on

About Freeman
Freeman is a global leader in events. Whether virtual, in-person, or hybrid, Freeman is on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 95-year legacy in event management as well as new technologies to deliver moments that matter.

About Zenus
Zenus is the leader in Ethical AI with its facial analysis technology which captures impressions, dwell time, and positive sentiment in any physical location. Zenus deploys its proprietary AI models on custom-made IoT devices that minimize bandwidth requirements and protect people’s privacy. Zenus’ behavioral mapping results in more informed event designs, improved presentations, increased metrics for sponsors and exhibitors, and additional ways to gain opt-in leads.

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