DALLAS – May 7, 2015 – Freeman, the leading global partner for integrated marketing solutions for live engagements, announced its designation for the second year in a row as the largest global event marketing company in Advertising Age‘s ranking of the “World’s 50 Largest Agency Companies.” This annual ranking and analysis of advertising and marketing services agencies includes companies in all marketing categories.
“Experiential marketing and live engagements are commanding a more significant piece of the marketing mix than ever before,” said Bob Priest-Heck, president and chief operating officer of Freeman. “The category continues to grow which reflects our clients’ continued belief that face-to-face interactions deliver business results. Today’s currency is in the experience, and we are very pleased to again be recognized as a leading agency helping to fuel meaningful connections for our global clients.”
Researchers at Ad Age noted that overall U.S. promotion-agency revenue, including events and experiential, rose 5.8 percent over the prior year, an increase greater than media (1 percent), advertising (4.4 percent) and public relations (5.3 percent).
Freeman’s expertise in healthcare was also acknowledged, with Freeman ranked among the largest U.S. healthcare agencies, at number 33 overall and securing the number one position among live-engagement companies. This ranking is bolstered by the work Freeman executes through its brand experience agency, FreemanXP. In the past year alone, the agency has expanded its global footprint while growing its strategic, creative, digital, and account teams to support the growth of its healthcare practice.
“We are delighted to have earned this distinction in the healthcare sector, which we have achieved through our work helping clients navigate the complex and changing environment of healthcare marketing,” said Chris Cavanaugh, chief marketing officer of Freeman. “Freeman’s visibility into hundreds of healthcare events annually enables us to provide the unique insights and access that healthcare brands need to optimize their marketing portfolio to drive awareness and sales.”
Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. From its five offices in the U.K. and 70 offices in North America, Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. In 2011, Freeman expanded its Exposition business in the UK and recently opened its new 170,000 square foot facility in Ryton, England. In 2013, Freeman launched FreemanXP, a brand experience agency, offering a full range of marketing solutions from strategy and creative services through event management and measurement. Together, Freeman and FreemanXP offer a full brand experience portfolio from strategy and creative to audio visual, logistics and execution expertise. A customer-driven, employee-owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous industry awards for excellence in leadership, technology, creative design, community service, innovation and customer-driven partnerships. For more information, visit www.freeman.com and www.freemanxp.com.