Freeman Strengthens International Business in Asia-PAC With New Leadership

March 7, 2016

Dallas ─ March 8, 2016 Freeman, the leading global provider of brand experiences, welcomes top new talent to its global leadership team as the company continues to grow its worldwide presence in the Asia-Pacific region. Strategist Jeff Singsaas has been named senior vice president of global business operations and visionary Adam Charles has been named senior vice president for its brand experience agency,FreemanXP.

Over the last three years, Freeman has broadened its global presence by expanding into Central America, Australia, Europe, the Middle East and Africa (EMEA), and launched its Global Partner Program to service clients in all regions. After creating a strong foothold in the EMEA market, Freeman is now expanding its Asia-Pacific leadership team after acquiring Staging Connections Group, a well-respected global event services company.

Jeff Singsaas, now senior vice president of global business operations, will help Freeman continue to grow its operations beyond North America. A former executive at Microsoft, Singsaas brings a client-first perspective to Freeman and global event marketing expertise. Jeff’s skills will be invaluable in formulating strategy and extending the company’s reach with expanded programs that drive continued international growth in Asia-Pacific.

“We intend to continue our international business growth,” said Bob Priest-Heck, president and COO at Freeman. “We’re building a strong leadership team and plan to increase our staffing on the agency side by 11 percent this June. To do this, we’re investing in exceptional talent and attracting the right people.”

Creative powerhouse Adam Charles will serve as senior vice president for FreemanXP, providing Freeman’s international client base with resources in Asia. Charles will lead offices in Beijing, Shanghai, Guangzhou and Singapore, and be responsible for executing Freeman’s global strategy to deliver brand experience solutions for international clients, both in-market and globally. Based in China since 2007, Charles’ 25 years of live event and global marketing experience, coupled with his deep knowledge of the Asia-Pacific region, offer tremendous growth opportunities for Freeman as the company continues to deliver an unparalleled suite of services to brands around the world.

“Our clients are increasingly asking for Freeman’s design-driven creativity and unmatched customer service around the globe,” said Dan Hoffend, president of FreemanXP. “Jeff and Adam are strong, experienced leaders who will deliver on our commitment to offer an enhanced worldwide presence and consistent brand experiences.”

For more information about Freeman’s approach to creating global brand experiences, download “Going Global: Successful Global Event Strategies” at

About Freeman

Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organizations. A design-driven company, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Through its expansive network of offices, talent and global partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its 89-year history of stability, strength and customer service achievements. Freeman is a values-driven company with a strong and purpose-built culture that is dedicated to connecting people in meaningful ways. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 5,000 expositions annually and 12,500 other events worldwide. Freeman has been awarded six consecutive J. D. Power awards for the excellence of its Customer Call Center. For more information, visit

This site uses cookies and other technologies, so we can remember you and understand how you and other visitors use our site. By continuing to browse, cookies will be set on your device. For more information, see our Cookie Policy.