Freeman Strengthens Strategy Practice with Acquisition of Comotion Consultancy Firm

April 25, 2018

LONDON — April 25, 2018 — Freeman, the world’s leading brand experience company, today announced the acquisition of Comotion Consulting Ltd (Comotion), a UK-based consulting company that specialises in delivering customer-centric strategy, transformation and talent solutions to clients globally.

With the acquisition of Comotion, Freeman builds on its industry-leading strategy practice delivered through the agency services of FreemanXP. In the four years since its foundation, Comotion has built a reputation for delivering sophisticated and successful transformation programmes and projects for its clients under the two brands of Comotion Consulting and Talecco. The latter of which is a talent business supporting clients in the recruitment of permanent and interim resource in the customer and digital space.

“As we look to serve our clients with more consultative services, the acquisition of Comotion strengthens our strategic offering here in EMEA, and around the world,” said Chris Preston, managing director, Freeman. “The Comotion team will support our existing teams and clients in better understanding their customers, identifying market opportunities, setting directional strategies and translating this into customer-centric, brand experience-led solutions.”

Rob Millar, managing director, Comotion, added, “The acquisition of Comotion by Freeman validates our combined intention to build a business that is truly customer led in its client approach. We are excited to be joining the Freeman family and continuing to develop transformative solutions that help our clients.”

About Freeman

Freeman is the world’s leading brand experience company. We help our clients design, plan, and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 4,500 employees, 500 of whom are located outside the U.S. For more information, visit

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Stephen Phillips, Freeman
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Matt Falso, on behalf of Freeman
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