Freeman Takes Decisive Action in Response to Coronavirus Impact on Live Events

March 17, 2020

Increasingly Supporting Clients with Focus on Virtual Events and Long-Term Experience Planning

Freeman®, the world’s leading provider of live events and brand experiences, announced today that it will temporarily scale back its business operations supporting in-person events in response to the evolving COVID-19 (Coronavirus) public health crisis. In the near term, Freeman’s scaled-back team will be focused on supporting clients in the planning, design, and execution of high-impact events as their needs evolve, including virtual events that can allow organizations to meet their business objectives without physical contact.

“The Coronavirus outbreak has had an unprecedented impact across industries and markets worldwide, and Freeman is no exception,” said Bob Priest-Heck, CEO of Freeman. “We have seen suspensions of major cruise lines, theme parks, sports leagues, and an abrupt postponement or cancellation of virtually all events and gatherings. In an effort to preserve our business for the long-term benefit of our valued clients for generations to come, and protect our most important asset – our people – we have made the difficult decision to temporarily scale back our business operations supporting in-person events. This necessary action ensures Freeman is able to continually serve all of our clients in areas where they continue to work as the situation evolves. In particular, Freeman remains well-positioned to partner with our clients as they navigate the near-term reality of remote operating, while continuing to meet demand for unique and impactful live event experiences.”

“Over the course of Freeman’s 90+ year history, we have endured many difficult situations beyond our control, and we are taking steps now to position Freeman for another century of growth,” said Carrie Freeman Parsons, Freeman Chair. “Over the past several years, we have invested significantly in digital capabilities and virtual event expertise to remain a leader as our industry evolves and responds to unforeseen disruption of this nature. I could not be more proud of the hard work, resilience, and character our employees have displayed across the organization. Consistent with Freeman’s enduring values, we will do everything we can to continue supporting our people and our clients through this period, and we will come out of it an even stronger company.”

About Freeman

Freeman is the world’s leading live event and brand experience company. We help our clients design and deliver immersive live experiences for their most important audiences. Through comprehensive offerings including strategy, creative, logistics, digital, and event technology, Freeman helps increase audience engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, which we’ve gained from our 90+ years as an industry leader. For more information, please visit

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