FreemanXP Expands Strategic Practice

January 30, 2014

NEW YORK – (January 30, 2014) – FreemanXP, an experiential marketing agency within Freeman, has strengthened its growing global practice with the addition of industry veteran Kim Myhre as Senior Vice President, International and the appointment of Mark Fein to Senior Vice President, Strategy.

With more than 20 years in marketing, brand strategy and events, Myhre is a recognized industry pioneer who has joined FreemanXP to expand its global offering. He has earned industry-wide recognition as an innovative leader in integrated engagement marketing, working with many of the world’s leading brands in nearly every region of the world. He was most recently CEO of Project: WorldWide EMEA where he led a network of engagement marketing agencies to deliver experiential campaigns throughout EMEA for brands such as BMW, Cisco, and P&G. Previously, Myhre was the Managing Director of George P. Johnson EMEA, the largest Project: Worldwide agency.

Fein, an industry visionary, has developed and executed global event strategies with special emphasis in the healthcare, technology, and energy sectors. Previously, he served as Vice President, Strategy for FreemanXP, and held a number of strategic roles at companies including Oracle, as well as technology startups and energy and educational consultancies. As head of FreemanXP’s strategy division, Fein will expand the agency’s offering, the fastest growing segment of its business.

“Our strategic practice is an essential part of the Freeman value proposition, helping clients evolve and innovate their face-to-face marketing programs for a changing global marketplace,” said Bob Priest-Heck, Chief Operating Officer of Freeman. “The addition of Kim and promotion of Mark solidifies our commitment to delivering the absolute best strategic solutions for our clients’ event portfolios.”

Under the direction of Chris Cavanaugh, President of FreemanXP, Myhre and Fein will be responsible for helping execute a global strategy and for delivering innovative marketing solutions for clients throughout the world.

“Kim has a proven track record of delivering exceptional results for his clients,” said Cavanaugh. “Kim’s strategic prowess and proven ability to build global businesses will help our clients effectively tell their story across geographies and marketing channels. In addition, our fast-growing strategic offering will benefit greatly from an innovative and charismatic leader in Mark Fein. We are excited about Kim and Mark working together to deliver great results for our clients worldwide.”

“FreemanXP is creating a new proposition in the experience marketing category and I’m thrilled to join this growing agency,” added Myhre. “Audiences are changing and so are our clients’ needs. FreemanXP is coalescing the right team of multidisciplinary marketing talents to meet the changing demands of the global marketplace.”

Myhre and Fein both join FreemanXP’s leadership team. Myhre will be based out of London, while Fein will be based out of FreemanXP’s San Francisco office.

About FreemanXP

FreemanXP uses the power of social engagement to inspire audiences to action. Whether online or face-to-face, FreemanXP connects individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is an experience marketing boutique within the greater Freeman organization, offering a full range of marketing solutions from strategy and creative services through event/production management and measurement. For more information, visit or follow us @freemanxp.

About Freeman

Founded in 1927, Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. An employee-owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships.For more information, visit

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