Pandora Named Best in Show

February 18, 2015

Ryton, UK – February 18, 2015 – The Freeman Company, the leading global partner for integrated marketing solutions for live engagements, today announced that PANDORA was awarded “Best Stand in Show” at the Jewellery & Watch Birmingham Show, Spring Fair 2015, at the National Exhibition Centre (NEC) Birmingham, United Kingdom.

Producing more than 15,000 annual events worldwide across every industry, Freeman sees many new and unique trends that are shaping face-to-face marketing. No longer defined by isolated experiences, brands today must create more meaningful customer relationships through integrated, multi-touch engagements focused on creating experiences across a number of marketing channels both live and online. The PANDORA stand serves as an excellent example of a brand understanding the trends impacting the event industry and responding to their customers’ social, behavioral and technological expectations to deliver an engaging and customized experience.

The 30m x 20.5m (615sqm) space was built entirely by Freeman and features a 10m wide unsupported entrance leading to a visually stunning stand complimented by curved walls, reception counters and bar units finished in gloss white and wood laminate that tie all the elements together seamlessly.

The stand uniquely reflects PANDORA’s iconic brand identity by creating a story-world environment that features many distinctive design elements found in their retail stores. The Evolution Store was designed to feel like one of PANDORA’s high street stores and creates retail-inspired engagement that is familiar and fun for attendees. The Museum of PANDORA, Goldsmith area, Presentation room, and bar and lounge areas provide visitors with even more experiential theatres to explore, learn and engage with the brand at an emotive level to create an experience that attendees will remember forever.

“PANDORA’s Spring Fair stand is a prime example of how brand marketing and experience design can come together to address some of the new trends that are driving change in the event industry,” said Anthony Floreano, senior vice president, managing director, Freeman UK. “Brands like PANDORA understand that consumer expectations have evolved and that they must create distinctive and immersive experiences to attract, engage and capture the interest of their audience.”

“The Spring Fair is an incredibly important exhibition for us, and it is vital that our stand reflects the right image for existing customers,” said Peter A. Andersen, President of Western Europe, PANDORA. “The work carried out by Freeman was of the highest standard, and we were extremely happy with the overall finish.”

“We are extremely delighted to have been a part of this year’s award,” said Floreano. “It is a testament to the tireless effort, passion and collaboration between Freeman and PANDORA to deliver this world-class exhibit and we could not be more pleased to see both our teams celebrated for their amazing efforts.”

The Jewellery & Watch Birmingham Show at Spring Fair 2015 is the largest and most attended retail show of the year, with over 70,000 visitors and 4,000 exhibitors. Along with all the innovative ideas that the event presents, it also showcases some of the best designs and ideas in home decor as well as authentic British designs that you cannot find anywhere else.

About Freeman

Founded in 1927, Freeman is the leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven and family-owned, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. An employee-owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit

About Pandora

World-renowned for its high quality and hand-finished jewellery at affordable prices, PANDORA designs, manufactures and markets modern jewellery made from genuine materials. Inspiring women to embrace their individuality and express their personal style, PANDORA’s romantic and feminine jewellery captures the unforgettable moments of life. PANDORA’s unique and detailed designs combining traditional craftsmanship with modern technology are sold in more than 80 countries across six continents through approximately 10,000 points of sale, including more than 1,100 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange. For more information, please visit or be inspired at

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