Jordan Waid

Jordan Waid

VP, Brand Experience, FreemanXP EMEA

Jordan's passion lies in creating compelling stories and satisfying the need to invent everything new scenarios, new concepts, new rules, and new ways of thinking.

His unique background of architecture, digital media, and film allows him to constantly challenge experiential communication models with fresh ideas that engage at all levels for some of the biggest brands on the planet. An inspired thought leader, Jordan’s creative vision, insight, and conceptual thinking starts and ends with a user-centric approach.

I always approach every brief, task, or challenge the same way – as an inventor, inventing ideas, solutions, and experiences.

It is Jordan’s job to diagnose the brand, the brief, the challenge, the goal, and with that identify the right channel; be it a TV commercial, a VIP party, a brand experience, a film, a book, a website, viral campaign, or something not yet invented. His ability to hone in on specific messaging and concepts, and then build interest and intrigue around brand experiences, causes the experiences he architects to not only become socially shared, but to amplify and reach audiences that scale up well into the millions. 

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