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Barbara Baird

Senior Vice President, Freeman Expositions, Ltd.

​Since joining Freeman in 1988, Barbara has provided a myriad of services—including managing multiple branches’ day-to-day operations, integrating new acquisitions, and expanding the company’s physical presence.

She continues to be involved in branch operations, currently providing corporate accounting and human resource management for Freeman Expositions, Ltd. in Canada. Barbara draws heavily on her experience in order to build on her solid business administration foundation.

With her in-depth knowledge of the Canadian market, Barbara has been integral to the company’s Canadian expansion. She has provided cutting-edge, strategic solutions; helped clients refresh and grow their businesses; and provided timely customer service—all by strategically leveraging the company’s vast resources. Her industry tenure has helped her build lasting relationships with facilities, clients, and union management. Such collaboration has proven vital to the continued success of Freeman and its clients.

The collaboration of hardworking, dedicated colleagues truly makes the difference between success and failure. Together, we can do so much more than we can do alone. Through effective partnerships, we can expand our market share, contribute to the industry, and make a difference to the world around us.

Barbara is a member of the Canadian Association of Exposition Management, the International Association of Exhibitions and Events, and the Exhibition Services & Contractors Association. She is a recipient of the highly coveted Buck Freeman award—the company’s highest recognition of outstanding achievement and contribution—and is a founding member of Freeman Women’s Development (FWD). She has been an active participant of FWD’s Mentoring Committee since inception, which allowed her to help cultivate the next generation of industry leaders.

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