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Salvador Bernal

Vice President, Encore Event Technologies Mexico

With his level of experience, breadth of knowledge, and unbridled passion for the Latin American market, Salvador Alejandro Bernal López has built a successful career that led him to the Freeman family as Vice President of Mexico & The Caribbean for Encore.

Salvador brings more than 20 years of experience in the tourism market, specializing in financial, commercial, and operations aspects of the industry. With his intricate knowledge of the hotel industry, he strives to be the best partner for expo groups and conventions, utilizing his strong leadership, communication, and innovative creativity.

In his role at Encore, Salvador is responsible for handling pricing, contract negotiations, and the creation of distribution channels for the Mexican, Puerto Rican and Jamaican markets. Salvador is credited with developing Encore’s Mexican market from a single location (in-house, within a hotel) in 2006 to nearly 90 offices in hotels in 2016.

Before joining Encore, Salvador worked for Presentation Services SA de CV, where he was simultaneously Executive Sales Director for the Mexican market and the Vice President of Operations of the Caribbean (Puerto Rico and Virgin Islands).

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