HIMSS

The Healthcare Information and Management Systems Society (HIMSS) aspired to take its Global Health Conference & Exhibition to the next level.

But how do you take an event that is already well-known and well attended and create a next-level experience?

Here’s how:

• Provide a more personalized, emotional connection with attendees through technology
• Present HIMSS as a technologically advanced event (after all, this is a tech show!)
• Drive sustainability goals (reduce printed signs by 75%)
• Boost the value of the attendee journey and sponsorships

See how the HIMSS + Freeman partnership made it all happen.