LAV

Creating a Best in Glass Exhibit 

For International glassware brand LAV, exhibiting at the Inspired Home Show in Chicago, Illinois was essential to showcase its continued focus on market trends, customers, technology, and innovation.

To achieve this, LAV needed a cost-efficient way to bring its exhibit from Turkey to the U.S. without losing impact on the attendee experience.

With a relationship that spans nearly a decade, LAV turned to its international exhibiting partner, Freeman.  

Crystal-clear translation 
Our teams translated the LAV international exhibit into an inspired showcase that connected with U.S. audiences while meeting local standards and requirements.  

Blending exhibit objectives with experiences 
The LAV booth was built around (and successfully supported) multiple brand goals, including:  

• Meeting with new and existing buyers 
• Growing accounts 
• Increasing brand awareness

Raise a glass to memorable experiences 
The experientially designed exhibit included a cheers-worthy attendee journey: 

• A bar where attendees could use LAV’s glassware in real time 
• Spaces for LAV team members to connect and meet with visitors 
• Displays to showcase LAV’s various products