The NAFEM Show

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All Signs Point to WOW 


For the North American Association of Food Equipment Manufacturers (NAFEM), “WOW” moments are the center of its show — discovering new processes, fresh ideas, in-person insights, and more.

The NAFEM Show was looking for fresh ideas and innovative solutions to improve the show journey so that attendees could get from Point A to Point B to WOW, effortlessly. 

The food equipment manufacturer partnered with Freeman to provide solutions for: event design, immersive AV, custom content creation, and general contractor services.

Look on the bright side

Our design experts strategically created a fun, innovative atmosphere and showcased memorable experiences, while also functioning to distinguish areas such as show floor, networking, exhibits, etc.    

This way to WOW 

To create a seamless attendee journey, our event management experts incorporated a visual communication strategy into the show floor look, with well-planned signage that led attendees to key areas such as registration, lounges, and exhibits. 

Dig in with immersive AV 

Our audio-visual pros helped The NAFEM Show take center stage with LED screens and walls, as well as digital wayfinding solutions that could be updated on the fly, while capturing attendees’ attention. 

Cooking up tasty content 

Sparks, a Freeman company, provided creative solutions that include telling an impactful story and memorable experience through custom-designed digital signage and content. 

Collaborating across our suite of solutions, we helped The NAFEM Show simplify its show planning 
while elevating the show experience for more than 20,000 attendees and exhibitors.

“The NAFEM Show builds on past successes, driven by fresh ideas and our team’s creative expertise to always elevate expectations and deliver an exceptional (and fun!) attendee experience.”
— Thomas Yurkin, Sr. Creative Director – Freeman

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