How do you create a booth that has presence and pops on a crowded floor? The key is integrating AV from the start.
Even a single display monitor or spotlight can increase engagement, foot traffic, dwell time.
AV in action
These booths turned heads, broke through crowds, and stopped audiences in their tracks.
Frequently Asked Questions
How far in advance should I order AV for my trade show booth?
Order at least four to six weeks before your show. This ensures the best equipment availability and the most flexibility to make changes.
However, the earlier the better, ordering AV while planning your booth means your AV is coordinated with your booth setup from the start. So, power requirements, placement, and rigging needs are accounted for before move-in day rather than solved on the fly.
Does Freeman provide on-site AV support during the show?
Yes. Freeman provides on-site exhibit AV support. We will be on-site to deliver, install, and provide any necessary technical support. If something needs adjustment during the show, we’ve got you covered.
Does Freeman handle AV setup and teardown, or is that on me?
Freeman handles it. Setup, configuration, and teardown are included in your AV order. You don’t need to arrive early to unbox equipment or stay late to pack it out. Our technicians install and test everything before the show opens and return to strike it after close. The goal is that you walk into a booth that’s ready to go and walk out without touching a cable.
At shows where union labor handles installation, Freeman oversees the work to make sure everything is completed as specified.
Do I really need AV for my booth, or is it an unnecessary expense?
AV isn’t required, but for most exhibitors it’s one of the highest-impact investments on the show floor. A well-placed display running the right content does work before your team says a word. That said, not every booth needs the same setup. The right question isn’t whether to invest in AV, but where a targeted investment makes the most difference for your specific goal. Our team can help you figure out what that looks like for your booth size and budget.
What are the advantages of working with Freeman?
Peace of mind. Freeman technicians are on-site throughout the show with backup equipment ready to deploy — if a monitor fails, it gets replaced immediately. If technical issues arise, we resolve them on the spot. You don’t have to know how to fix it. You just have to show up.



