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Best. Experience. Ever. What We’re Most Excited for at Experiential Marketing Summit 2019

By Melinda Lindland


  • Experiential Marketing Summit kicks off in Vegas this May
  • Get the scoop on the hottest educational sessions
  • Find out when you can hear directly from this year's B-to-B Dream Team

The springtime brings with it a few certainties: warmer weather, pedicure season, and the Event Marketer Experiential Marketing Summit. The annual mecca for brand experience professionals and event marketers alike, this year Sin City plays host. And while Las Vegas won’t know what hit it come May, we certainly do! Here are just a few things we are most looking forward to for this year’s EM Summit.

Can’t-miss session — Power Panel: The 2019 Dream Team

Come one, come all as five B-to-B event marketing gurus come together to share best practices, trends, insights, and more.

This year’s Event Marketer B-to-B Dream Team, powered by Freeman, is stacked with talent and ingenuity — and this #B2BDreamTeam session is your one chance to see many of them in the same room together. Join Kelsey Schimmelman, GitHub; John Heiman, Sprint; Erin Moore, Alcon; Courtney Hutchison, Zillow Group; and Nicola Kastner, SAP for this lively panel discussion, moderated by Adam Charles of Freeman. (Wednesday, May 15 at 2:15 p.m.)

Too cool for school? Not these brands!

EM Summit is delivering educational content direct from some of today’s hottest brands. Check out these cool case studies:

  • Roll up your sleeves with SAP to discover how live events can become your most powerful content generation platform.
  • Not your cup of tea? Learn about the incredible theme park-style experience at Google’s CES activation. (Both sessions are Wednesday, May 15 at 9:45 a.m.)
  • Want to apply B-to-C strategies to B-to-B events? Twitter has you covered! (Thursday, May 16 at 10:15 a.m.)
  • Dig into the geekdom within the world of pop culture conventions and events, courtesy of Fandom, DreamWorks, and ReedPop. (Thursday, May 16 at 11:45 a.m.)
Demystify data and predict the future

From data regulation to data analyzation to future-casting, EM Summit sessions can help make sense of your metrics…and what tomorrow may bring.

  • Break down GDPR and what it means for events with Microsoft. (Thursday, May 16 at 10:15 a.m.)
  • Discover how data can deliver greater value for future events and experiences, hosted by Alcon and Freeman. (Thursday, May 16 at 3:00 p.m.)
  • IBM will give a sneak peek at the cutting-edge technology hitting today’s events with IBM, and preview not-yet-to-market tech coming to events tomorrow. (Wednesday, May 15 at 9:45 a.m.)
Promoting equality through experience

Move beyond intentions and learn how to put thoughtful diversity and inclusion into practice with these important sessions:

  • How Microsoft Fosters Diversity and Inclusion at Events. (Wednesday, May 15 at 10:45 a.m.)
  • Diversity and Inclusion Best Practices: Panel and Discussion, featuring Microsoft, Facebook, and Empire State Development. (Wednesday, May 15 at 11:45 a.m.)

Will we see you there? Tweet us @FreemanCo #emslive.

Want even more?
Check out insights from past Dream Team members
Read now

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