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Evolving a Legacy Brand Through Brand Experience

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B-to-B Dream Team video short: Charlie Eder of AOL

Image source: AOL Blog

How does AOL shift perceptions about its brand? With a 30+ year history, its turning to brand experience to demonstrate creative chops and engage audiences.

Watch this B-to-B Dream Team video short to learn from Charlie Eder, senior director of global events and client experiences at Oath, the umbrella company for AOL and other media brands, as he describes why AOL is showing up in unexpected places like Mobile World Congress, South by Southwest, and Cannes Lions… just to name a few.

Learn more about strategic planning to help evolve your brand. Download our guide.

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