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Audience engagement is always top of mind for event organizers. But what about exhibitor engagement? When you build an event that cultivates interaction from both attendees and exhibitors, it’s a win-win for everyone — especially your brand.
HIMSS (Healthcare Information and Management Systems Society) works hard to support and engage exhibitors all year long through thoughtful brand experiences. Using digital outreach, data, and best practice webinars, HIMSS goes above and beyond to create a truly valuable experience — financially and personally.
Brand Experience Strategies for Show Organizers
A comprehensive guide to what’s trending in brand experience
An audience segmentation and persona development guide for show organizers
Signage has been a show essential since the beginning.
Build trade show success with a clearly defined measurement plan
Why a presentation management system is the answer to your education production challenges