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How INTA Makes a Global Audience Feel at Home

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Video: Marketing the local flavor to international attendees

As an organization with a global audience, the International Trademark Association (INTA) knows its sophisticated attendees seek an experience that includes the best of the local culture. 

For its Annual Meeting in Barcelona, the brand experience drew heavily from the Spanish environment, culminating in a party at a landmark local beach. To achieve this “glocalization,” INTA trusted in a partner with a worldwide reach but friendly, localized service, resulting in a personalized event that optimized networking, entertainment, and education.

Looking to take your event to a new country or region? Download our guide for best practices.

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