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Top Brand Experience Takeaways from 2016

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Katherine Zimoulis

Katherine Zimoulis

VP, Content Marketing

The year in recap: It’s all about value, audience insights, and engagement

The end of the year brings short days, long nights, and time to reflect on the last 350+ days. At Freeman, we are truly excited for the future as we work with our clients and partners to continue to transform the brand experience industry. But we’d be remiss not to take a look back and reflect on what the past year has taught us — and we can learn a lot when we examine when and how our readers engage with our thought leadership content.

This year, event professionals strived to prove the value of brand experience. Also, we all wanted to learn from other event professionals — particularly the inaugural B-to-B Dream Team. Audience insight continues to be a topic of interest for all, especially when it comes to Gen Z and delivering on attendee wants and needs.

Marketers, planners, and organizers are looking for creative, cost-effective ways to engage audiences and meet event objectives, create memorable content, and make brand experiences more meaningful. Across the industry, we are determined to take advantage of the latest and greatest trends, like this summer’s red-hot augmented reality game, Pokémon Go.

Planning for 2017? Be sure to get familiar with our predictions for corporate brand experiences, trade shows, and event technology. Gear up for technology’s playground at CES 2017 and get ready to rub elbows with your fellow eventprofs at PCMA Convening Leaders in Austin.

What are your top lessons learned from the past year? 

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